It seems most everything today is available in a generic or a store brand as opposed to a manufacturers
That's not to say you won't see brand names in my home. Hubby still prefers Charmin over any other toilet tissue. Only real Prilosec seems to work right on him. I still use only Helman's or Miracle Whip. You get the idea. But there is almost no single thing that I have not tried in a generic at some point. Yes, occasionally I am totally disappointed and waste a tiny amount of money. But over all, by finding all the places I can satisfactorily substitute I have saved a bundle! As for the name brand stuff we stick to: I try to only purchase it on sale or with a coupon. I also know at which store in our town I can find the lowest price on it.
What about you? Do you ever go slumming in generics and store brands? What items, if any, do you insist must be the brand name?